Vowswelltraveled

UX/UI design | Webflow development

2025

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A complete visual redesign and Webflow rebuild for a destination wedding and elopement brand. I transformed the existing WordPress site into a more expressive, editorial experience while restructuring its content and visual language around immersive photography and playful typography.

the project goal

FROM A conventional WEDDING SITE TO AN EDITORIAL TRAVEL EXPERIENCE

The client’s request was a complete redesign of the existing WordPress website: keeping the established brand colors while moving away from its more ornate, cursive-heavy aesthetic. With a growing library of destination wedding photography, the goal was to create a more modern visual identity that better reflected the character of the brand.

I developed the new visual direction, balancing editorial layouts, expressive typography and immersive photography with the brand elements the client wanted to retain. Once the direction was approved, I redesigned the full website and rebuilt it in Webflow. The modern, movement-driven layout sets a celebratory tone, while staying intuitive and user-friendly, creating an inspiring, accessible experience.

ORIGINAL

The original site had accumulated a more decorative visual language over time, with smaller images, conventional sections and heavy use of cursive typography. The redesign retained the brand's personality while creating a more editorial experience, leading with immersive photography, expressive typography and a stronger sense of place.

REDESIGNED